RedPrairie Corp.: Acquires BlueCube Software

Acquisition Serves as the Retail Cornerstone for RedPrairie’s E2eTM Strategy

Milwaukee, WI – RedPrairie Corporation, the world’s leading consumer driven optimization company, announced today that it has completed its acquisition of BlueCube Software. The combined company will unify and support all products and services from both organizations within RedPrairie’s revolutionary end-to-end E2eTM suite, offering an expanded customer base access to more abundant and rich solution capabilities, deeper retail-specific functionality and wider geographic support. BlueCube Software President Kim Eaton will continue to lead this organization out of Atlanta, under the direction of RedPrairie Company Leader John Jazwiec.

About RedPrairie Corporation

RedPrairie is the world’s leading consumer driven optimization company. Built on an advanced Service Oriented Architecture (SOA) developed over the past 10 years, the RedPrairie integrated suite of end-to-end (E2eTM) solutions offers on-demand capabilities to over 25,000 sites worldwide for many of the world’s largest companies. With 21 global service sites and standard service methods that have been validated over the last 30 years, RedPrairie provides unparalleled service and support.

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