QuadCreative Captures National Honors for Business Development Materials

MILWAUKEE, Oct. 30 /PRNewswire/ — QuadCreative, LLC, a marketing communications firm specializing in brand strategy, creative development and streamlined production services, was selected to receive three 2006 American Inhouse Graphic Design Awards by Graphic Design USA, a premier national magazine for professionals in the creative services industry. The awards honor QuadCreative for excellence in communication and design for the firm’s business development campaign, which included two direct mail packages and a sales collateral piece.


“We’re especially pleased to have our work recognized in one of the country’s most prestigious and selective design competitions,” said QuadCreative founder and president Betty Ewens Quadracci. “Considering only ten percent out of thousands of entries are honored, it’s quite a testament to our creative team that a nationwide panel of judges selected us for multiple awards.”


According to QuadCreative creative director Tom Campbell, the award- winning work was developed to introduce the firm’s new brand identity, to reflect its singular culture and specialized talent pool, as well as to build relationships with current and potential clients. “It’s an interesting twist to be recognized for work we did on behalf of our own business,” said Campbell. “It’s also a satisfying affirmation that, whether it’s for ourselves or for our clients, we translate business strategy into excellent design that delivers results.”


QuadCreative’s winning entries will be published in the 300-page Graphic Design USA 2006 Awards Annual, which will begin circulation in December.


About QuadCreative


Founded in 1985 and located in Milwaukee’s Historic Third Ward, QuadCreative has produced award-winning catalogs, collateral, direct mail, brand identities and Web sites for local, national and international clients, including Jockey International, National Geographic, Corporate Express, Schwan Food Company and International Design Guild. A subsidiary of world-leading printer Quad/Graphics, QuadCreative mirrors its parent company’s renowned culture for innovation, fostering an environment for inventive thinking to develop effective, efficient creative work that builds its clients’ businesses.