PRSA Announces January Professional Meeting
[MADISON, Wis.] – January 12, 2006 – The latest in direct mail marketing communication techniques will be discussed at the upcoming Public Relations Society of America (PRSA), Madison Chapter meeting.
Chris Schell, 1st Vice President – Marketing/Office Services of AnchorBank will discuss some of the really sophisticated tools they utilize to break through the clutter to connect with consumers and business targets. Chris will also provide examples and explain why AnchorBank chose the creative direction they did to reach the specific target audiences. Plus, they measure everything. ROI is a critical component to their Direct Mail program, so Chris will provide tips on measuring the return on investment when utilizing direct mail.
Date: Thursday, Jan. 19
Time: 11:45 a.m. to 1 p.m.
Location: White Horse Inn, Madison, Wis.
Cost: $12 for PRSA members; $20 for non-members
Registration: To register, contact Barb Hernandez, 608-256-6357 or bhernandez@hiebing.com.
The Public Relations Society of America seeks to advance the standards of the public relations profession and to provide members with professional development opportunities through continuing education programs, information exchange forums and research projects conducted on the national and local levels. For more information about PRSA, visit www.prsamadison.org or contact Paula Symons at (608)231-9050 or psymons@rtix.com.
