New North, Inc. Selects Coalesce as Marketing Agency

DE PERE, December 19, 2006 – New North, Inc. announced today that Coalesce Marketing & Design, Inc., of Appleton, (www.coalescemarketing.com) will provide marketing counsel and support to the consortium. Leading the agency search were Jerry Murphy, executive director of New North, Inc., and New North, Inc. co-chairs, Kathi Seifert and Bob DeKoch.

“We believe Coalesce brings a significant range of creative capability and versatility to New North, as well as plenty of high-energy enthusiasm for our quest to promote the economic power of Northeast Wisconsin,” Murphy said. “Coalesce understands what we must do to carry the New North brand forward as we attract top talent and new and expanding businesses to our area.”

Founded in 2004, Coalesce serves more than 30 clients, including large corporations as well as business-to-business and direct-to-consumer companies in Northeast Wisconsin and throughout the country. Coalesce provides strategic and creative services in integrated marketing, interactive media, public relations, and corporate communications.

“In our view, the New North initiative has brought a new level of energy and focus to economic development efforts benefiting this area,” said Coalesce co-owner Michelle Richard.

Coalesce co-owner Lisa Piikkila agreed. “We are honored to have the opportunity to partner with New North to market an area of the state that we consider home,” Piikkila said.

As part of its new assignment, Coalesce will provide assistance to New North as it creates awareness throughout the nation of Northeast Wisconsin’s value for new and expanding businesses. Coalesce will also help New North attract people in needed occupations to the area, and work with local companies and other entities to include regional branding in their marketing campaigns and materials.

New North, Inc. is a regional collaboration effort focused on promoting regional cooperation and economic development in an 18-county region in Northeast Wisconsin. The 18 counties included in the New North are Outagamie, Winnebago, Calumet, Waupaca, Brown, Shawano, Oconto, Marinette, Door, Kewaunee, Sheboygan, Manitowoc, Fond du Lac, Green Lake, Marquette, Florence, Menominee and Waushara. To find out more information about New North, Inc., please visit www.thenewnorth.com.