IMS: Email Marketing Solution to Promote NPE 2006

International Plastics Conference at the McCormick Center in Chicago

MADISON, WI (April 25, 2006) – IMS, an Internet application development and consulting company based in Madison, WI, has completed the implementation of an email marketing solution for Modern Plastics Worldwide to promote NPE 2006, an International Plastics Conference taking place at the McCormick Center in Chicago.

As part of the solution, IMS customized and hosts Lyris ListManager Professional, the industry’s leading email marketing software product for managing and sending to sizable member mailing lists. The software allows Modern Plastics to create and manage their own marketing campaigns, track user statistics and offers an impressive set of features for targeting various audience segmentations.

“IMS makes email marketing easy for our clients so they can focus on communicating with their members and customers,” said IMS CEO Mark Clear. “We offer a variety of packages, but all our solutions include Lyris ListManager software licensing, DNS management, list creation, template design, software training, and we back up each solution with our own friendly customer support.”

Beyond marketing the NPE 2006 event itself, Modern Plastics Worldwide is leveraging their members list by selling advertising space, within their mailings, to vendors who are attending. Text only and html templates were developed to allow for easy updating as well as advertiser tracking.

“IMS demonstrated expert knowledge customizing our email templates, training us how to use the Lyris ListManager software, and answering our questions as we proceeded with the campaign,” said Jamie Quanbeck, Online Editor for Modern Plastics Worldwide. “We now have the ability to closely track delivery and click through statistics and manage the campaign entirely on our own.”

Email marketers can also rely on IMS expertise for continued Lyris ListManager support and additional customization involving referral forms, clickthrough tracking, automated member profile management, or user surveys just to name some of the advanced options available.

About IMS:

IMS ( is an Internet application development and consulting company based in Madison, WI, specializing in enterprise solutions including application integration, business process management, and Web services.

About Modern Plastics Worldwide:

MPW ( is dedicated to covering global business management issues, key technologies, and the latest manufacturing management trends for the international plastics industry.

About NPE 2006:

NPE 2006 ( is the largest trade event dedicated to the plastics industry, taking place in Chicago, June 19-23, 2006. Some 2,000 exhibitors will introduce their new materials, processing machinery, equipment and technologies. The conference will attract the greatest number of global leaders, engineering experts and industry decision makers for nearly 1,000,000 net square feet (93,000 m2) of exhibits, as well as conference sessions, seminars, and workshops.

### FOR MORE INFORMATION CONTACT: Jim Witkins | [email protected] | 608.663.8920 |