July 2006
LP or CD?
It certainly looks like a vinyl record, but it’s actually a CD. Canadian Brass recently approached us with a project idea for their next disc. In order to tie the theme of the music (Dixieland Jazz) to the release, they wanted a look that would bring past and present together. So, they had us design the face of the CD to look like an older media format – the vinyl LP. The group thought it was a perfect combination. Here’s what founding member Chuck Daellenbach had to say:
“Luther Henderson has placed the Canadian Brass in direct touch with the music of the America jazz era-the first half of the twentieth century. We tried to create the mood of that era in several ways, and then we hit upon one of the most obvious links to the past . . . the grooved disc. As soon as one sees the old-disc look, the association is undeniable. We thought that this visually prepares listeners for the classic jazz music they are about to experience.“
To experience this package and music yourself, pick up a copy by going here. If you’re thinking about creating a similar look for your next project, or something entirely unique, let us know. We’ll make it happen, and possibly feature your project in an upcoming newsletter.
______________________________________________________________________________
Welcome Doug!
New hire Doug Wolf literally stays awake at night thinking about interesting ways to present ideas through digital media. He comes to the GLMT New Media department with a background in concept development and design of interactive media for a variety of Fortune 500 companies. Doug is also a certified trainer for Apple, and is experienced in 3D and 2D animation, bringing additional skills and experience into his role as New Media Designer. As our New Media department continues to develop, the addition of Doug will expand the variety of solutions for our customers, offering an increased ability to handle digital media projects from concept to fulfillment. What do you want to say to your audience? Doug will be your translator.
___________________________________________________________________
DMA.06
This fall, GLMT heads to San Francisco for the Direct Marketing Association Conference & Exhibition. We’ll be part of the world’s largest exhibit hall of marketing solutions, and offering a special product combining a variety of media formats in one simple, deliverable package. Virgin president and CEO Richard Branson will be present to introduce the initial session of what is sure to be a jam-packed marketing extravaganza. We’ll post more details as the show approaches. You can also visit the conference site here.
______________________________________________________________________________
GLMT Proxy
What are your thoughts about GLMT? What can we do better? What’s missing? Imagine this is your company and express your thoughts in our Proxy. We will take your input seriously, and do what we can to make our company more to your liking. After all, your satisfaction means our satisfaction. Thanks for taking part!
