Epicurious.com: Sub-Zero And Wolf Team With Epicurious.Com To Launch Innovative Online Advertising Campaign



Soraya Darabi



— Consumers Have a Chance to Win $ 25,000 in Kitchen Appliances —

NEW YORK, June 6, 2006 – Continuing a yearly tradition of combining premium online content with high-end consumer advertising, Sub-Zero and Wolf have turned to Epicurious.com, the online home of Bon Appétit and Gourmet magazines, to launch a major advertising and sweepstakes campaign. The 3rd Annual Sub-Zero Dream Kitchen promotion will run through July 9, 2006.

The campaign, which was created and designed by Epicurious.com, includes ads for Sub-Zero and Wolf as well as its partners, ASKO and Kohler. When a user clicks an ad on Epicurious.com they will be directed to a mini-site that provides consumers with tips and tools for selecting kitchen products that best fit their individual needs. The mini-site also includes the Dream Kitchen sweepstakes, where consumers have a chance to win approximately $25,000 in retail prizes from Sub-Zero, Wolf, ASKO, and Kohler. One winner will be selected through a random drawing on or around July 24, 2006.

In addition to the online advertising campaign, Sub-Zero and Wolf are also using e-mail marketing and print advertising to drive traffic to the mini-site. The Dream Kitchen campaign will be featured in the New Yorker, Gourmet, Architectural Digest, and Vanity Fair.

“The Dream Kitchen program remains one of the most successful ad campaigns we have ever embarked on with a client,” said Catherine Jaccodine-Hovey, Vice President and Managing Director of Epicurious.com . “The campaign represents an example of a sophisticated advertiser that understands how to integrate the use of multiple media to reach its target audience through a niche site.”

“Epicurious.com has proven to be the most successful way to reach our target audience online,” said Christopher Parr, Consumer Marketing Manager, Sub-Zero and Wolf. “We recognize that the decisions associated with remodeling a kitchen are made in the online research phase, and as a result we have created a unique marketing message to reach those consumers during that crucial time.”

The mini-site of the campaign can be found at: http://www.dreamkitchen2006.com

Epicurious.com, a CondéNet site, incorporates more than 40,000 recipes from the premier brands in food journalism, Gourmet and Bon Appétit magazines, as well as original recipes, articles, and tips focused on cooking, entertaining, wine, cocktails, and shopping.

CondéNet is the leading creator and developer of upscale lifestyle brands online, providing enjoyable, useful services that tie into and build upon the heritage of the world’s most prestigious magazines. Today, CondéNet consists of the deepest online brands in the vertical categories of fashion (STYLE.COM), men’s lifestyle (MEN.STYLE.COM), food (Epicurious.com), and travel (Concierge.com). Based in New York, CondéNet is owned by Condé Nast, a privately held media company.

*One winner will be selected through a random drawing on or around 7/24/2006. The total approximate value of the retail prizes is $25,000.