MILWAUKEE— D-M-E Company, a renowned supplier of mold technologies to the global plastics industry for more than 60 years, has named marketing communications firm Scheibel Halaska as its Agency Of Record. In this capacity, Scheibel Halaska is working with D-M-E to implement a fully integrated plan that incorporates branding, advertising, online communications, public relations and more.
“Scheibel Halaska’s in-depth knowledge of the plastics industry—combined with their full-range of marketing capabilities and success in business-to-business branding—was the driving force behind our decision,” said Dave Lawrence, president of D-M-E. “The program we’re working on together also uses internal communications to connect D-M-E employees to our new brand and go-to-market strategy.”
According to Mary Scheibel, principal of Scheibel Halaska, the branding initiative will enable D-M-E to differentiate itself in the highly competitive and increasingly global plastics industry.
“The new brand campaign will elevate D-M-E’s leadership in the marketplace and leverage the company’s 60-plus years as an essential resource to thousands of customers worldwide,” Scheibel said. “As a Milacron company, D-M-E is in a unique position to bring unparalleled industry knowledge to moldmakers and molders alike. We’re pleased to be able to help D-M-E use strategic communications to tell this story in the marketplace.”
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Scheibel Halaska offers a full spectrum of business communication services: from branding and positioning to the development of strategic communications in domains that include advertising, public relations, employee mobilization communications, direct marketing, sales communications and more. For more information about Scheibel Halaska, go to www.insidesh.com.
