Blue Marlin Corp.: Milwaukee Mile Chairman And Local Investor Craig Stoehr To Become Part Owner Of Leading International Sportswear Company


Brenna Kriviskey Sadler, (414) 276-6237

* * * Stoehr will also join Blue Marlin’s Board of Directors

MILWAUKEE , Wis. – Blue Marlin Corp., a leading designer of international vintage sport clothing, today announced that Craig Stoehr, chairman of The Milwaukee Mile motor speedway and a private investor and real estate developer, has agreed to acquire a 20 percent ownership interest in the company. Stoehr will also join the company’s board of directors.

Blue Marlin designs, manufactures and distributes high-end sportswear primarily for men. The company’s popular track jackets and T-shirts have been seen in films and on television shows including Fox’s The O.C., NBC’s Scrubs, and HBO’s Entourage, among others. The company’s clothing has been featured in People , US Weekly, Cargo, Complex, FHM, Men’s Journal, The Los Angeles Times, The New York Times, and numerous other publications.

Numerous celebrities have appeared in various media wearing Blue Marlin apparel, including Paris Hilton, Bono, Leonardo DiCaprio, Mos Def, Matt Dillon, Missy Elliott, James Franco, Adrian Grenier, Ben Harper, Samuel L. Jackson, Nick Lachey, Heath Ledger, Lennox Lewis, Rob Lowe, Matthew McConaughey, Jack Nicholson, Sean Paul, Adam Sandler, Bruce Springsteen, Wilmer Valderrama and Vince Vaughn. Blue Marlin also recently launched a new advertising campaign for its Five Star Vintage brand featuring Kevin Federline.

“This is a great opportunity to be part of a dynamic, growing company that has established a leading position in the contemporary sports apparel market over the past 10 years, while still having the full flexibility to concentrate on The Milwaukee Mile, other investments and real estate developments in the Historic Third Ward, downtown Milwaukee , and other areas,” Stoehr said. “Blue Marlin is a top name in the fashion industry, and having known Erik Stuebe, the company’s founder and president, for almost 20 years, I’m excited about this opportunity to help the company continue to grow its business in Wisconsin and elsewhere.”

Stoehr will make a low seven-figure investment in Blue Marlin, along with his two partners in Badger Pacific Equity Partners LLC, Frank Andrews, Jr. and David O. Stroud, who collectively sponsored The Milwaukee Mile transaction along with a group of prominent Wisconsin investors.

Blue Marlin is a leading designer of international vintage sport clothing, specializing in premium quality track jackets, sweats, T-shirts, denim, knitwear, and headwear. Blue Marlin products are sold in more than 300 better department stores, including Barney’s, Bloomingdales, Lord & Taylor, Macy’s and Nordstrom, and approximately 350 specialty stores, including Ma Jolie in Milwaukee . Blue Marlin is headquartered in San Francisco , with sales offices and showrooms in New York City and Los Angeles ; the company also has three Blue Marlin stores in Japan . For more information, please visit the company’s website at