Blue Cross Blue Shield of Wisconsin: Wins BCBSA Brand Excellence Award

Milwaukee, WI – March 20, 2006 – Blue Cross Blue Shield of Wisconsin
(BCBSWi) announced today that it has been awarded the prestigious
Brand Excellence Award by the Blue Cross Blue Shield Association
(BCBSA). The awards were presented by BCBSA at its Board of
Directors meeting on March 15th in Dallas.

The BCBSA Brand Excellence Awards are given in recognition of the
efforts of Blue Cross Blue Shield Plans that have excelled in
enhancing the value and image of the Blue brands. The Brand
Excellence Award winners were selected based on measures that
reflect the Plan’s ability to attract new customers, build customer
loyalty, and extend and expand the brand.

“BCBSWi is committed to delivering consistent, superior service to
our customers,” said Stuart K. Campbell, president of BCBSWi. “This
honor reflects our ability to meet the needs and expectations of our
members, and to deliver on the Blue Cross Blue Shield brand
reputation and image in Wisconsin.”

“The Blue Cross and Blue Shield Brand Excellence Awards showcase
Blue Plans’ commitment to consumers in communities nationwide by
giving them the products and services to take greater control of
their healthcare decisions,” said Scott P. Serota, BCBSA president
and CEO. “Winning Blue Plans lead the way in offering quality,
security and peace of mind. These Plans continue to build upon our
more than 75-year history and our commitment of the Blue Cross and
Blue Shield system to a Consumer-centered, knowledge-based
healthcare system for all Americans.”

About Blue Cross Blue Shield of Wisconsin
Blue Cross Blue Shield of Wisconsin is one of the state’s largest
health insurers and is a subsidiary of WellPoint, Inc. WellPoint,
Inc. is an independent licensee of the Blue Cross BlueShield
Association and serves its members as the Blue Cross licensee for
California; the Blue Cross and Blue Shield licensee for Colorado,
Connecticut, Georgia, Indiana, Kentucky, Maine, Missouri (excluding
30 counties in the Kansas City area), Nevada, New Hampshire, New
York (as Blue Cross Blue Shield in 10 New York City metropolitan
counties and as Blue Cross or Blue Cross Blue Shield in selected
upstate counties only), Ohio, Virginia (excluding the Northern
Virginia suburbs of Washington, D.C.), Wisconsin; and through
UniCare. Additional information about WellPoint is available at