FOR IMMEDIATE RELEASE
Industry Veteran Fills Marketing/Alliances/Corporate Development Role and Strengthens Management Team
Milwaukee, Wisconsin, February 22, 2005 – Webcom, Inc., a leader in simplified quote-to-order enablement for the selling of complex products and services, announces the appointment of Chris Lesar as executive vice president. In this role, Lesar has responsibility for marketing, alliances and corporate development globally.
“Chris complements the team well, as he brings a deep understanding of the issues surrounding the selling of complex products and services,” said Aleks Ivanovic, president and founder of Webcom, Inc. “He is a tremendous addition to the management team, having already made a significant impact in our expanding globally, creating market awareness and establishing key partnerships. His keen understanding of the marketplace will help fashion product and marketing strategy to continually drive more value to our clients,” added Ivanovic.
Chris Lesar brings a wealth of experience in software commercialization. Prior to Webcom, Lesar was vice president of marketing and business development at Curl Corporation, including responsibility for Asia Pacific operations. His efforts in that region led to an acquisition by a subsidiary of Sumitomo Corporation. As vice president of operations for Dirig Software, Lesar drove year-on-year revenue growth of 250%, launched the industry’s first cross-platform application server management solution, and brought key partnerships with IBM Global Services, Sun and Aprisma Management Technologies to revenue production.
Before Dirig, Lesar held a number of key positions at SSA, an ERP provider, including vice president of solutions management and marketing, which oversaw product marketing, industry and solutions marketing, business development and analyst relations, as well as a two year stint in the UK as director of business consulting in Europe, Middle East and Africa (EMEA). Lesar holds a Bachelor of Business Administration in Operations Research and Management from the University of Wisconsin.
“I am pleased to join the Webcom team at such an exciting time in their history and help accelerate the marketplace awareness and acceptance of Webcom’s industry defining products and services,” said Lesar. “Equally impressive, as the team, is the significant value that our clients derive through the implementation of our solution, WebSource CPQ.”
About Webcom, Inc.
Webcom, Inc. provides software solutions that simplify the quote-to-order process for the selling of complex products and services. Requiring only a browser, WebSource CPQ allows customers to configure, price, quote and propose their offerings across multiple sales and distribution channels, anytime, anywhere. WebSource CPQ not only handles the traditional bill of material, routing and diagram generation tasks frequently associated with product configurators, but also addresses the guided selling, proposal generation and multi-level channel management tasks associated with sales configurators. The solution helps drive increased revenues and margins, increased customer satisfaction, reduced costs and improved productivity. Companies utilizing Webcom’s products and services include Rockwell Automation, Danfoss, Corning Cable Systems, Verity, Grayhill and GE Industrial Systems. Founded in 1997, Webcom is a privately held corporation headquartered in Milwaukee, Wisconsin with offices in the USA and Europe. For more information, visit Webcom at http://www.webcominc.com or call 414-273-4442 (toll free 877-508-6323).
