Weather Central Inc.: Alan Richards Joins Weather Central as Director, International Business

CONTACT: Steve Smedberg

Tel: +1-608-274-5789

[email protected]

FOR IMMEDIATE RELEASE

International Media Expert and Former Weather Channel Executive

to Drive International Expansion

[August 16, 2005] Madison, Wis. – Weather Central Inc., provider of state-of-the-art broadcast weather solutions, today announced Alan Richards as Director, International Business. Richards brings 20 years of experience delivering solutions to broadcasters and media providers worldwide. As Information and Technology Manager for The Weather Channel, Atlanta, Ga., Richards spearheaded the international design and deployment of its 24-hour multilingual, international data network, serving viewers in 20 countries. Most recently Richards taught graduate level classes at Georgia State University’s J. Mack Robinson College of Business while, as a consultant to dozens of international clients, he helped deploy content delivery solutions worldwide.

“Broadcasters around the world are asking for our exclusive weather solutions, and we are poised to meet this demand,” said Bill Baker, Weather Central Executive Vice President. “We are thrilled that Alan is joining Weather Central and look forward to him leading our international initiative.”

“Weather Central has the products, the excellent team and the reputation to dominate in the weather business,” said Richards.

3D:LIVE™ from Weather Central, now available worldwide, is a real-time weather graphics and animation system, and is the market leader in the United States. 3D:LIVE features exclusive interactive storytelling tools, hyper-local visual forecasts, live video inputs, and real-time weather imagery display.

Richards will be based in Madison, Wis., and can be reached at +1 608-274-5789 or via email at [email protected]

About Weather Central Inc.
Weather Central Inc., founded in 1974 by broadcasters and meteorologists and based in Madison, Wisconsin, is the leader in providing professional on-air, online, and print weather systems and forecasting utilizing dynamic weather graphics, precise forecast models and data, and patented technology. More than 500 customers worldwide enjoy the benefits of Weather Central’s attention to detail and insight about serving their total weather graphics needs. Products and services available from Weather Central, and its affiliated companies – MyWeather and WCInteractive – are: 3D:LIVE™, :LIVE, and NBC Weather Plus weather presentation systems, ESP:LIVE™ storm tracking system, A.D.O.N.I.S. FutureCast® and A.D.O.N.I.S. MicroCast® proprietary forecast models, MetroVision™ forecast visualization tool, WxWarn2™ severe weather crawl system, Personal MicroCast® and Live Online™ individualized, online weather information and forecast products, ScreenWRITER™ and SportsWRITER® interactive news and sports presentation systems, and WxPoint™ automated localized weather display system.