U.S. Cellular: Named Best Cellular Phone Firm in Wisconsin

FOR IMMEDIATE RELEASE

Corporate Report Wisconsin Tallies Votes From Several Thousand Readers

MADISON, Wis., July ne6, 2005 – U.S. Cellular today announced it was named Wisconsin’s “Best Cellular Phone Firm” by thousands of Corporate Report Wisconsin readers. The publication is a statewide monthly business magazine published by Trails Media Group.

In March, Corporate Report Wisconsin asked its 30,000 subscribers to vote for the best companies in Wisconsin. The award program, Best of Wisconsin Business Awards 2005, was launched to celebrate the magazine’s 20th anniversary. Readers were asked to write-in their favorite businesses in 31 different categories, ranging from accounting firms to health insurance companies, to restaurants for business dinners.

According to Scott Klug, publisher of Corporate Report Wisconsin, “Our 30,000 subscribers are Wisconsin’s corporate leaders and small business owners. To be singled out by them is both a tribute to the winners and to Corporate Report Wisconsin. We thought our 20th anniversary year was the perfect opportunity to launch the ‘Best of Wisconsin’ awards.”

Lou Brazzoni, director of sales for U.S. Cellular, and several other executives from the company attended the award ceremony in the Wisconsin Dells. Brazzoni said, “Clearly, we would not have won this award, if it weren’t for our loyal customers in Wisconsin. On behalf of U.S. Cellular, I would like to extend a special ‘thank you’ to those who voted for us.” He added, “This honor means a lot to our associates and the executive team at U.S. Cellular. It validates our strategy of focusing on customer satisfaction. Every day in every one of our 72 Wisconsin retail locations, our associates strive to go the extra mile to earn our customers’ confidence. This award is proof that this strategy is working.”

Corporate Report Wisconsin is a monthly publication that advocates a strong business climate, promotes economic development and offers advisory information to help businesses grow and succeed. The majority of Corporate Report Wisconsin’s readership includes CEOs, owners, presidents, vice presidents and executive directors of companies based in Wisconsin.

Chicago-based U.S. Cellular Corporation (AMEX: USM) is a super-regional wireless company, serving more than 5.1 million customers in 148 markets in 25 states. With 2004 service revenues of $2.64 billion, U.S. Cellular maintains one of the industry’s highest levels of customer satisfaction by emphasizing customer support, quality network coverage and a comprehensive range of wireless products and services. The company is an active corporate citizen through charitable contributions, award-winning community relations programs and associate volunteer activities. For more information, visit www.uscellular.com.

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Contact:

Susie Falk for U.S. Cellular

Office: 414-291-7620

[email protected]

Matthew Tiefenbrun, U.S. Cellular
Office: 773-399-8873