U.S. Cellular: CALL ME Minutes Reward Customers with Free Incoming Calls

FOR IMMEDIATE RELEASE:


ANSWER IT, JUST DON’T PAY FOR IT



MILWAUKEE, Wis., January 28, 2005 –U.S. Cellular recently introduced CALL ME minutes, providing its customers with unlimited free incoming calls, from anyone, anywhere, anytime – landline or wireless – to a U.S. Cellular customer in their local calling area. U.S. Cellular is the first cellular carrier in the United States to offer this feature. CALL ME minutes are not deducted from package minutes, leaving customers with more “anytime” minutes to place calls. CALL ME is available to new customers and to those renewing service with U.S. Cellular.



“As consumers rely more and more on their cell phones, we give our customers more value and the freedom to answer incoming calls without worrying about going over their allotted minutes,” said Alan D. Ferber, vice president of marketing for U.S. Cellular. “The reaction from our customers has been excellent,” added Ferber.



As a leading regional wireless company, U.S. Cellular holds the highest market share among competitors in almost all of the regions it operates. The company operates on a total customer satisfaction strategy that emphasizes customer service and support and provides a wide range of competitively priced products and services over an extremely high quality network.



“U.S. Cellular has one of the best customer retention rates in the wireless industry and

that is a direct result of the excellent service our customers experience with our associates and the products and services we provide,” said Lou Brazzoni, director of sales for U.S. Cellular in Wisconsin. “Unlimited CALL ME minutes frees up minutes so our local customers can save their minutes to make more outgoing calls. And it has allowed us to make a strong name for U.S. Cellular in Wisconsin by offering total customer satisfaction,” added Brazzoni.



Chicago-based U.S. Cellular Corporation (AMEX: USM) is a super-regional wireless company, serving more than 4.8 million customers in 148 markets in 25 states. With 2003 sales of $2.42 billion, U.S. Cellular maintains one of the industry’s highest levels of customer satisfaction by emphasizing customer support, quality network coverage and comprehensive range of wireless products and services. The company is an active corporate citizen through charitable contributions, award-winning community relations programs and associate volunteer activities. For more information, visit www.uscellular.com.



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Contact:

Susie Falk

Public Relations Counsel

414-291-7620

[email protected]

Matthew Tiefenbrun

U.S. Cellular

Office: 773-399-8873

Cell: 773-392-7801