IMS: Unveils New WARF & Madison Symphony Web Applications

Jim Witkins | Creative & Marketing Director | [email protected] | 608.663.8920 |

MADISON, WI (April 14, 2005) – Web application development firm, IMS, announces the project completion and recent launch of two well know Madison Web properties: Wisconsin Alumni Research Foundation ( and Madison Symphony Orchestra (

While serving vastly different audiences the WARF and MSO Web applications share many similarities in how they achieve cost savings by leveraging existing internal data sources and integrating that data in a useable way on their public Web sites. Each site also benefits from a custom designed Content Management System developed by IMS, and extensive usability research.

“Whether your audience is looking to license ground breaking technology or purchase symphony concert tickets, success on the Web depends on ease of use and understanding what your visitors are looking for,” said Jim Witkins, IMS Creative Director. “For each project we invested substantial time in understanding how visitors use the site and how to improve their experience by rethinking what information they require and how to make it easier to find.”

Below is a brief summary of each project:

Wisconsin Alumni Research Foundation
The new WARF ( Web application uses the latest IMS Content Management technology to integrate data from various internal data sources with the Web. Visitors to the public Web site will also notice a custom design and extensive usability upgrades focusing on available WARF technologies.

Madison Symphony Orchestra
In connection with the 2005-’06 symphony concert season, visitors to the new Madison Symphony Orchestra ( public Web site will be treated to an exciting new design as well as enhanced ticket ordering features. The IMS powered Web application also includes advanced email marketing capabilities and customer personalization options.

About IMS:
IMS ( is a leading Internet application development firm based in Madison, WI, specializing in business solutions that use the Internet to improve process efficiency, reduce costs, and promote communication with your customers. IMS also offers a suite of hosted applications, including IMS SiteManager, a Web content management system.

About WARF:
WARF ( serves the University of Wisconsin-Madison scientific community by patenting the discoveries of UW-Madison researchers and licensing these technologies to leading companies in Wisconsin, the United States and worldwide.

About Madison Symphony Orchestra:
The Madison Symphony Orchestra is one of Madison’s leading cultural institutions, now entering its 80th season of performances. For general information or to purchase tickets for the 2005-06 concert season, please visit: