MEDIA CONTACT:
Julie Wade, Hoffman York
(414) 225-9568; jwade@hyc.com
FOR IMMEDIATE RELEASE
MILWAUKEE (December 13, 2005) – Weber Grill® Restaurant has named Hoffman York to handle its broad array of integrated marketing services. Initial efforts will focus on increasing awareness of Weber Grill Restaurant’s outdoor grilling experience through public relations initiatives. Hoffman York also will lead the fieldwork for the interpretation of qualitative and quantitative research to better understand Weber Grill Restaurant’s customers.
“The chemistry with Hoffman York was good very quickly, which is important since I see the agency as an extension of our team,” said Andrea Vassallo, marketing manager for Weber Grill Restaurant. “We intend to leverage their breadth of expertise so that our marketing efforts are well-integrated.”
Weber Grill Restaurant has four Chicago-area locations – downtown Chicago, Lombard, Schaumburg and Wheeling, which was the first restaurant established in 1989. Weber Grill Restaurant is a division of Weber-Stephen Products Co., the premier manufacturer of charcoal and gas grills and accessories, and is built on a legend – the Weber® charcoal kettle. Weber Grill Restaurant utilizes decades of outdoor grilling expertise to prepare their signature steaks, classic American barbecue and award-winning hamburgers all over an open flame on authentic Weber grills indoor.
Hoffman York was recognized for creative excellence in 2005 with an O’Toole award. The full-service agency offers a complete array of advertising, public relations and marketing services and is one of the top independent agencies in the country. Hoffman York has offices in Chicago and Milwaukee. The agency’s clients include A&W, Advocate Healthcare, Arlington Park, Egg Innovations, Flexi-Mat, Grainger, Merillat and Quality cabinetry and Reico Kitchen & Bath. For more information, visit www.hoffmanyork.com.
