First Business Bank: First Business Celebrates 15 Year Anniversary

MADISON, April 14, 2005 – This month, First Business Bank and First Business Financial Services are celebrating 15 years of serving the local business community.

First Business Bank of Madison opened its doors on April 1, 1990 as one of the first Business Banks in the Midwest – only one of a handful in the country at that time. First Business Bank was the first to introduce business-focused services such as no-cost courier pick up, sweep accounts, and indexed money market accounts to local businesses and business executives. First Business has expanded over the past 15 years. In 1995, First Business Capital Corp., an asset-based lending company, was formed. First Business Leasing was formed in 1998, and First Business Trust & Investments in 2001. First Business Bank – Milwaukee opened in Brookfield in 2000. In 2004, First Business Financial Services, the parent company of the First Business family of companies, announced its intentions to go public.

“When we founded First Business, we sought to provide a higher level of personal service. To do this we built a corporate culture based on respect, open communications, and a strong work ethic. We wanted clients and staff to be proud to tell people they “bank at” or “work at” First Business,” stated Jerry Smith. “I’m pleased to say, this is still our foundation today.” Smith was one of the original founders of First Business Bank, served as First Business Bank President and CEO from 1990 to 1999, and is currently the Chief Executive Officer of First Business Financial Services.

About First Business Bank

First Business Bank was the first bank in the Midwest to devote itself exclusively to serving businesses. We take an individual approach to your company’s banking needs and pride ourselves on responsiveness. First Business Bank offers a full range of lending and cash management products, as well as innovative services such as no-cost courier deposit pick-up. For additional information, visit www.fbbmadison.com or call 608-238-8008.

About First Business Financial Services

First Business Financial Services is the parent of the First Business family of companies, managing shareholder relations and providing access to capital for our operating entities. Additionally, First Business Financial Services provides its subsidiaries with cost-effective corporate services including human resources, finance, information technology, and marketing. For additional information, visit www.fbfinancial.com or call 608-238-8008.