AT&T: Reels in $7.7 Million Contract From Cabela’s

David Draper, Cabela’s


Denise Workcuff, AT&T

(612) 376-5371

SIDNEY, Neb. – AT&T announced today it has won a $7.7 million networking contract from Cabela’s Inc., a leading specialty retailer and the nation’s largest direct marketer of hunting, fishing, camping and related outdoor merchandise.
By terms of the three-year contract, AT&T will host and manage Cabela’s customer Web site and online store at The agreement expands Cabela’s existing relationship with AT&T.
Cabela’s growth plans include aggressively expanding online sales by providing a
one-stop shopping experience. Cabela’s receives approximately 46.6 million visits annually
to its Web site.

“AT&T is an excellent fit for our company,” said Larry Popps, Cabela’s director of Management Information Systems. “Their technology and management capabilities, as well as our established relationship, made AT&T an ideal choice for our hosting services solution as we continue to grow and expand our Web site and ultimately improve the customer experience
with us.”

AT&T will manage all hardware, network security, switching and storage in the environment. The AT&T solution enables performance routing and multi-carrier capability, ensuring that Cabela’s will receive high levels of redundancy, flexibility and security.

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About Cabela’s
Cabela’s Incorporated, headquartered in Sidney, Nebraska, is the world’s foremost outfitter of hunting, fishing and outdoor gear and the nation’s largest direct marketer of outdoor merchandise. Since the Company’s founding in 1961, Cabela’s has grown to become one of the most well-known outdoor recreation brands in the United States, and has long been recognized as the World’s Foremost Outfitter(R). Through Cabela’s established direct business and its growing number of destination retail stores, it offers a wide and distinctive selection of high quality outdoor products at competitive prices while providing superior customer service. Cabela’s operates as an integrated multi-channel retailer, offering its customers a seamless shopping experience through its catalogs, website and destination retail stores.

About AT&T
For more than 125 years, AT&T (NYSE “T”) has been known for unparalleled quality and reliability in communications. Backed by the research and development capabilities of AT&T Labs, the company is a global leader in local, long distance, Internet and transaction-based voice and data services.