AT&T: Dick’s Sporting Goods Awards AT&T $1.2 Million Networking Deal

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Katie Hutchinson


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Mike Pruyn
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PITTSBURGH, Pa. – AT&T announced today it has won a $1.2 million contract from Dick’s Sporting Goods Inc. to provide an Internet Protocol Virtual Private Network (IP VPN) that will integrate all retail stores, corporate offices and distribution centers across the United States.

By terms of the one-year agreement, AT&T will upgrade services supporting 239 locations, enabling access to AT&T’s high-speed backbone and providing support for their network applications.

With the acquisition of Galyan’s Trading Co. Inc., Dick’s Sporting Goods has locations in 34 states and $2.1 billion in sales in 2004.

“AT&T provided us with a flexible contract and knowledgeable implementation team that was able to perform the necessary upgrades in a timely and efficient manner,” said Linda Walker, Vice President of Infrastructure and Security, Dick’s Sporting Goods. “Knowing that our data is secure enables us to focus on our core mission – to be the number one sports and fitness specialty retailer for all athletes and outdoor enthusiasts through the relentless improvement of everything we do.”

Through the secure AT&T BusinessDirect® portal, Dick’s Sporting Goods has around-the-clock online access to real-time reports on network performance and direct connection to electronic billing and trouble management systems. AT&T BusinessDirect was recently recognized by the Yankee Group for providing customers with the strongest online support and service experience in the industry.