CONTACT:
Steve Smedberg
Tel: +1-608-274-5789
ssmedberg@weathercentral.tv
Weather Central Unveils Display System at Mid-America Cable Show
[October 5, 2004] Kansas City, Mo. – Weather Central Inc., provider of state-of-the-art broadcast weather solutions, unveiled WxPoint™ at the Mid-America Cable Show, a solution that delivers hyper-local forecasts with real-time weather and Doppler radar, regardless of subscriber size.
WxPoint provides viewers with accurate weather information for pinpoint locations. There is no dish hardware set-up, and the system includes everything needed to program your cable, kiosk, or video display system. Proximity to a National Weather Service site is not an issue; WxPoint is powered by exclusive Weather Central MicroCast forecast model data and local weather sensors. In addition, WxPoint provides a revenue generating opportunity by allowing operators to program advertising automatically and measure the frequency of ads and images being displayed.
“WxPoint gives operators of all sizes the ability to increase viewers for their advertisers while providing the community with a valuable service,” said Bill Baker, Executive Vice President of Weather Central. “This is a robust and low cost solution that provides operators life-style planning data to provide their viewers and sponsors.”
Backed by Weather Central service, WxPoint allows even small cable systems to operate with the power and appearance of a big market. WxPoint delivers hyper-local, custom-branded weather content in real-time, providing creative and lucrative revenue generating opportunities.
About Weather Central Inc.
Weather Central Inc., founded in 1974 by broadcasters and meteorologists, is the leader in providing professional on-air, online, and print weather systems and forecasting utilizing dynamic weather graphics, precise forecast models and data, and patented technology. More than 500 customers worldwide enjoy the benefits of Weather Central’s attention to detail and insight about serving their total weather graphics needs. Products and services available from Weather Central, and its affiliated companies – MyWeather and WCInteractive – are: :LIVE and DTV:LIVE weather presentation systems, StormSentinel™ DV storm tracking system, A.D.O.N.I.S. FutureCast® and A.D.O.N.I.S. MicroCast® proprietary forecast models, MetroVision™ forecast visualization tool, WxWarn2™ severe weather crawl system, Personal MicroCast and Live Online individualized, online weather information and forecast products, and ScreenWRITER and SportsWRITER interactive news and sports presentation systems.
