WCInteractive: ScreenWRITERTM Maps Election Results for ABC News

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Steve Smedberg

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For Immediate Release

Interactive graphics system takes center stage in the network’s election coverage

New York, N.Y., [November 5, 2004] – WCInteractive, provider of state-of-the-art interactive broadcast solutions and a division of Weather Central Inc., today announced that ScreenWRITER played a starring role in ABC News coverage of the 2004 election this week. The interactive graphics system was the technological centerpiece on the anchor desk beside anchor Peter Jennings. With Jennings at the controls on his desktop, ScreenWRITER graphics filled the giant screen behind the anchor desk, dynamically changing maps and electoral vote totals the moment the network called a state for either candidate. The interactivity also allowed Jennings to show viewers different scenarios regarding the outcome in battleground states and the effects these scenarios might have on the final results.

“ScreenWRITER is a wonderful information tool,” said Peter Jennings, Anchor and Senior Editor of ABC World News Tonight, “I enjoyed traveling America at the touch of a finger.”

“ScreenWRITER empowered Peter Jennings to show viewers exactly how the election returns were affecting each candidate in the Electoral College,” said Andrew Welch, WCInteractive Director. Welch adds, “Viewers may recall the coverage of the 2000 election featured anchors, reporters, and analysts using notepads and whiteboards as props. ScreenWRITER provides the flexibility of the notepad and whiteboard with the graphic quality of network television.”

ScreenWRITERTM and its companion product SportsWRITER®, are the most used interactive storytelling tools in the world. Users include ABC, ESPN, Fox News, NBC, MSNBC, CNBC, CBS Sports, BBC, NHK (Japan), and television stations in the United States, Europe, and Asia.

About WCInteractive
WCInteractive is a division of Weather Central Inc., and is the leading provider of interactive graphic storytelling tools for television. Founded in 1974 by broadcasters and meteorologists, Weather Central is the leader in providing professional on-air weather systems, dynamic weather graphics and precise forecast models and data. Weather Central’s focus is television weather. More than 300 customers worldwide enjoy the benefits of Weather Central’s attention to detail and insight about serving their total weather broadcast graphics needs. Other great products available from Weather Central include: StormSentinel™ DV storm tracking system, A.D.O.N.I.S. FutureCast® and A.D.O.N.I.S. MicroCast® proprietary forecast models, MetroVision™ forecast visualization tool and WxWarn2™ severe weather crawl system.