McGlinchey & Associates: Waukesha County Economic Development Corporation Chooses McGlinchey & Associates For Marketing Communications Work

FOR IMMEDIATE RELEASE

For more information, contact:

Bill Mitchell, Executive Director
Waukesha County Economic Development Corp.

262-695-7900

Melissa Eriksen, CBC
McGlinchey & Associates
262-796-2220, ext. 145
[email protected]

BROOKFIELD, Wis. (December 21, 2004) – The Waukesha County Economic Development Corporation (WCEDC) has chosen McGlinchey & Associates, a full service marketing communications agency headquartered in Brookfield, to assist WCEDC in all areas of marketing communications planning and programming. The WCEDC Board of directors officially approved the hiring of McGlinchey & Associates at its December 6 meeting.

“We’re delighted to work with a firm like McGlinchey & Associates that clearly understands and is aligned with our business and marketing goals and strategies,” said Bill Mitchell, WCEDC Executive Director. “As WCEDC’s mission is to impact the area’s business base through collaboration and partnerships, McGlinchey & Associates best represents our own thinking in helping to prepare area businesses in this knowledge-driven economy.” McGlinchey & Associates will work with WCEDC in all aspects of strategic planning, marketing, public relations, promotions, corporate sponsorships and special events.

“Having been directly involved with innovative WCEDC programs like CONVERSAcTIONS, we clearly understand WCEDC’s work within the Waukesha County business community and how to continue to build on marketplace strengths,” said Melissa Eriksen, CBC, president of McGlinchey & Associates.

Founded in 1983, McGlinchey & Associates provides advertising, public relations, marketing, and Web development services for business-to-business and consumer clients. The agency’s return on investment focus and quality customer service delivers consistent, on-target results for its clients.

For more information, visit the agency’s Web site at: www.mcglin.com