FOR IMMEDIATE RELEASE
MILWAUKEE (October 6, 2004) – Quality Cabinets, a leading manufacturer of kitchen cabinetry, has named Hoffman York as its advertising and public relations agency of record. Hoffman York’s advertising and public relations team will focus on rebuilding and redefining its brand to cabinetry distributors, homebuilders and consumers.
Hoffman York also continues as agency of record for Merillat Industries, which together with Quality Cabinets comprise the Masco Builder Cabinet Group. Masco Corporation is one of the world’s leading manufacturers of home improvement and building products and the world’s largest manufacturer of cabinetry. Hoffman York’s extensive experience in the building materials industry will be used in helping to align and leverage the assets of both companies.
Founded in 1969, Quality Cabinets has steadily grown into one of the country’s largest providers of kitchen and vanity cabinets for new-home construction. The company manufactures its products in two, modern state-of-the-art plants located in Duncanville, Texas and Mt. Sterling, Ky. There are more than 500 Quality Cabinets products in a variety of sizes, door styles and color combinations to outfit any kitchen.
Hoffman York is a full-service agency offering a complete array of advertising, public relations and marketing services. The agency is one of the top independent agencies in the country, with billings exceeding $90 million. Hoffman York has offices in Milwaukee and Chicago and a service office in Louisville, Ky. In addition to Merillat Industries and Quality Cabinetry, Hoffman York’s building product clients include Reico Kitchen & Bath, Marshfield DoorSystems Inc.