MEDIA CONTACT:
Julie Semancik
(414) 225-9568; jsemancik@hyc.com
FOR IMMEDIATE RELEASE
MILWAUKEE (September 17, 2004) – HOST/Racine Industries, the maker of the world’s leading dry extraction carpet cleaning system, has named Hoffman York as its public relations agency of record. Hoffman York’s public relations team will focus on increasing visibility of the HOST product within the company’s two target audiences – retail dealers with its do it yourself dry carpet cleaning system for homeowners, and commercial end users throughout the world.
The HOST system is a low moisture carpet cleaning system that uses specially designed equipment and HOST SPONGESÒ to clean carpets in airports, hotels, schools, office buildings and residences. The HOST system is primarily used by professional cleaners, but is also available for use by homeowners. HOST products are known to be among the best carpet cleaning products because they clean quickly and effectively without the use of water. This eliminates the drying time necessary with other carpet cleaning systems and so carpets a clean, dry and back in service as soon as the cleaning is done. And spots won’t wick back.
Located in Racine, Wis., HOST/Racine Industries Inc. began manufacturing carpet cleaning equipment and chemicals in 1936 as the Rench Manufacturing Company. Since then HOST/Racine Industries Inc. has been dedicated to offering the finest in carpet cleaning products to the industry.
Hoffman York is a full-service agency offering a complete array of public relations, advertising and marketing services. The agency is one of the top independent agencies in the country, with billings exceeding $90 million. Hoffman York has offices in Milwaukee and Chicago and a service office in Louisville, Ky. In addition to HOST/Racine Industries, Hoffman York’s public relations clients include Wisconsin’s Focus on Energy, Merillat and Quality Cabinetry and Reico Kitchen & Bath.
