First Business Financial Services, Inc.: Promotes Margaret M. Bomber to Corporate Secretary, Jessica L. Hellenbrand to Senior Treasury Analyst Officer, and Lisa K. Quakenbush, CPA to Chief Internal Audit Officer.

PRESS RELEASE
For Immediate Release

MADISON, October 14, 2004 – First Business Financial Services, Inc. announced today that Margaret M. Bomber has been promoted to Corporate Secretary, Jessica L. Hellenbrand to Senior Treasury Analyst Officer, and Lisa K. Quakenbush, CPA to Chief Internal Audit Officer.

Margaret has been with First Business Financial Services for eight years, previously holding the position of Assistant Corporate Secretary. She is a member of the American Society of Corporate Secretaries, and holds a Bachelor of Business Administration in Finance from the University of Wisconsin – Madison.

Jessica has over seven years of experience in the banking industry, previously holding the position of Financial Accountant for First Business Financial Services, Inc. Jessica holds a Bachelor of Business Administration in Accounting from the University of Wisconsin – Whitewater.

Lisa has over 13 years of financial auditing and accounting experience. She was previously Controller of First Business Financial Services, Inc., and is a member of both WICPA and the Institute of Internal Auditors. Lisa holds a Bachelor of Business Administration in Accounting from the University of Wisconsin – Whitewater.

About First Business Financial Services, Inc.
First Business Financial Services, Inc., a $500 million company headquartered in Madison, Wisconsin, specializes in commercial banking, asset-based lending, commercial finance, leasing, retirement plans, investment management services, and trustee services.

First Business Financial Services together with its subsidiaries and affiliates serves businesses and business owners with all of their financial needs. These subsidiaries and affiliates include: First Business Bank, First Business Bank – Milwaukee, First Business Capital Corp., First Business Trust & Investment Services, and m2 Lease Funds, LLC.

For additional information, visit www.fbfinancial.net or call 608-238-8008.