First Business Financial Services, Inc.: Announces 3rd Quarter Results

PRESS RELEASE

For Immediate Release

MADISON, November 23, 2004 – First Business Financial Services, Inc., holding company of First Business Bank, announced 3rd quarter results for 2004.

First Business Financial Services reported net income of $2.8 million for the third quarter of 2004, as compared to $3.0 million for the 3rd quarter ended September 30, 2003. Fully diluted earnings per share for the third quarter of 2004 was $1.15. This compares to $1.43 for the same period in 2003. Total assets for the company on September 30, 2004 were $557.1 million, an increase of 8.3% or $43.0 million from September 30, 2003. Return on average assets for this period was .70%. Return on average equity was 12.34%.

About First Business Financial Services, Inc.
First Business Financial Services, Inc., headquartered in Madison, Wisconsin, specializes in commercial banking, asset-based lending, commercial finance, equipment leasing, retirement plans, investment management services, and trustee services.

First Business Financial Services together with its subsidiaries and affiliates serves business owners, executives, and high net worth individuals with all of their financial needs. These subsidiaries and affiliates include: First Business Bank, First Business Bank – Milwaukee, First Business Capital Corp., First Business Trust & Investment Services, First Business Leasing, LLC, and m2 Lease Funds, LLC.

For additional information, visit www.fbfinancial.net or call 608-238-8008.