For more information, contact:
Lisa Marshall, 608/267-3773,
lmarshall@travelwisconsin.com
MADISON, WI (Sept. 9, 2004) – The Disney Institute will bring its renowned
brand of professional development during a seminar held at Madison’s Monona
Terrace Convention Center on September 30. The seminar is an opportunity
for local businesses to learn more about Disney’s proven success strategies
and “Disney-style” leadership and business practices, which can be adapted
by other organizations. The Madison Area Technical College (MATC) is
bringing the Disney program to Wisconsin, with sponsorship from the
Wisconsin Department of Tourism.
“Disney training programs are in high demand among employers and having a
session held right here in Wisconsin is a great educational opportunity,”
states Lorin Toepper, MATC’s Associate Dean of Business. “This compelling
program reveals philosophies, ideas, and insights that have made the Walt
Disney World Resort a popular and effective benchmark for best business
practices.”
“This is valuable training for travel and hospitality managers, retailers,
restaurants and any business where customer service is an important factor
to its success,” said Department of Tourism Secretary Jim Holperin.
“Investing in the training of travel and hospitality workers will pay future
dividends by giving our travelers a superior experience, which will keep
them returning year after year.”
The one day program is aimed at managers who lead everything from small
businesses to Fortune 500 companies and are comprised of four, 1 ½ hour
sessions. Attendees can sign up for one, two or all of the sessions on
topics including leadership, management, service and loyalty. The cost is
$100 per session or $400 for the full day.
Some of the industries that have previously participated in this program
include hospitals/healthcare providers, financial institutions, retail
outlets, automotive sales and service, restaurants and food-service
companies, real estate companies, government organizations, utilities,
manufacturers and insurance.
Disney Institute has trained tens of thousands of leaders from more than 35
countries and 40 industries through its professional development programs
held at Walt Disney World® Resort in Lake Buena Vista, Florida. The programs
reveal best practices and philosophies that have made Walt Disney World a
popular and effective benchmark for service, leadership, management and
loyalty.
For more information and to register online for the September 30 seminar,
visit www.wigcot.org/disney.htm or call Dr. Lorin Toepper at 608-243-4455.
