Dept. of Commerce: Milwaukee World Trade Association Meeting Discusses Business Strategies For South America

Contact:
Tony Hozeny, 608/267-9661

MADISON – Businesses interested in developing export sales with Argentina, Brazil and Chile will want to attend the Milwaukee World Trade Association (MWTA) meeting entitled Successful Marketing and Market Research Strategies in Latin America to be held at the Wisconsin Club in Milwaukee on Oct. 7 from 4:00 – 5:30 p.m.

“South America presents a variety of trade opportunities for Wisconsin businesses because Wisconsin’s trade with Argentina, Brazil and Chile has grown over the last several years,” said Department of Commerce (Commerce) Secretary Cory L. Nettles. “The MWTA meeting will provide the opportunity for businesses to learn how to begin or expand an export initiative.”

The meeting will feature three speakers who will discuss marketing strategies for Argentina, Brazil and Chile. The speakers are Dale Einerson, Division Vice President of Manufacturing-Americas, Rayovac Corporation; Jesica Duarte, Marketing Manager, Asia/Latin America, Miller International; and John Moore, President, WorldLink, Ltd.

For more information on the MWTA meeting, contact Susan Dragonetta, Commerce, at 262/691-5147 or sdragotta@commerce.state.wi.us or Peter Beitzel, Executive Director of MWTA, 414/287-4140 or pbeitzel@mmac.org.