Bock Water Heaters: Marks 75th Anniversary.

Contact:
Jack Herbert, National Sales & Marketing Manager
Bock Water Heaters, Inc.
110 South Dickinson Street
Madison, Wisconsin 53703
Phone: 800-794-2491 or 608-227-3306
Email: jackh@bockwaterheaters.com
Website: www.bockwaterheaters.com

Madison, Wisconsin (November 30, 2004) – Bock Water Heaters kicked off their 75th year in business September 22nd at their annual sales meeting in Madison, Wisconsin. The three-day event included the introduction of Bock’s redesigned product brochures and catalog, sales and technical training sessions and a tour of the manufacturing facilities – the highlight of which was the new powder coat paint system.

Oscar Bock started manufacturing oil-fired burners in 1929 and within a few years began making his own line of oil-fired water heaters. The hand-crafted product proved efficient in performance and durable in operation and soon the company became widely recognized as the leaders in the oil-fired water heater market (a distinction it still holds today) . In 1955, Mr. Bock developed a unique multi-finned heat exchanger, which was patented in 1960 under the name Turboflue®. A product so unique, in fact, Bock had to invent a machine to make it (which he also patented). Steel fins welded in a spiral design inside the water heater flue extract heat as it travels up the flue and transfers it to the water. This design is the most advanced and most efficient in the industry. It heats water faster, uses less fuel, which reduces energy costs. Mr. Bock retired in the 1970’s, but remained active in the business until his passing in 2000 at age 100. He was succeeded as president by his two sons, first Robert in the early 1970’s and later John. John Bock’s first priority was always his employees and he had often wished that one day they might own the company. That wish became a reality not long after John passed away in 2001, when the company completed its transition to an ESOP (Employee Stock Option Plan).

Since 1929, Bock Water Heaters has been manufacturing a full line of high quality, high efficiency products including: oil-fired water heaters, gas-fired water heaters, dual-fuel water heaters, indirect coil tank water heaters and storage tanks. ASME certified tanks are also available. Bock’s exclusive C-glass® ceramic glass lining makes it highly resistant to aggressive water.

For more information, please contact Bock Water Heaters at 800-794-2491 or visit our website at www.bockwaterheaters.com.