Associated Banc-Corp: Associated CEO Paul Beideman presentation at KBW Midwestern Bank Conference to be webcast

Jon Drayna, Vice President, Corporate Communications
Associated Banc-Corp

News Release

GREEN BAY, Wis. – May 26, 2004 – Associated Banc-Corp (Nasdaq: ASBC)
President and CEO Paul Beideman will present an update on the company’s
progress and prospects as part of the KBW Midwestern Bank Conference in
Chicago June 3.

His remarks will be webcast live and will be archived following the event.
Beideman’s remarks are scheduled for 10:15 a.m. CST. Interested parties can
access the webcast through the Associated Banc-Corp web site, at

Associated Banc-Corp, headquartered in Green Bay, Wis., is a diversified
multibank holding company with total assets of $15.5 billion, serving
Wisconsin, Illinois, and Minnesota through more than 200 banking offices.
Associated offers a full range of traditional banking services and a variety
of other financial products and services. More information about Associated
Banc-Corp is available at