American Marketing Association- Madison Chapter: January Seminar Speaker to Discuss How Controlled Mistakes can Increase your Marketing Results

For Immediate Release

Andrea Barber,

V.P. Public Relations


a[email protected]

Madison, WI – Speaking to the American Marketing Association on January 11th will be Grant A. Johnson of Johnson Direct. During this luncheon seminar Grant will demonstrate how changes in thinking can dramatically increase marketing results. With the use of real-world case studies Grant will show how this has been proven time and again. Grant will cover marketing campaigns, throw in a few famous products that were discovered accidentally and talk about why unique thinking is critical today, in our over-communicated society.

Grant Johnson is a prominent national direct marketing strategist who serves as president and chief marketing officer for Johnson Direct based in Brookfield, Wisconsin. Johnson Direct provides creatively effective communications and the highest levels of professional excellence within the direct marketing communications sector. Grant founded Johnson Direct in 1999 with the directive to offer one-to-one communication benefits to companies striving to increase sales leads, raise loyalty rates, improve membership retention or create customer relations continuity with direct marketing techniques.

The Madison Chapter of the American Marketing Association meets at The Clarion Suites at 2110 Rimrock Road. The January 11th meeting will start registration at 11:30; the speaker will start at Noon. Cost for members is $20; cost for non-members is $40. Please join us by emailing [email protected]

The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been an essential resource providing relevant marketing information that experienced marketers turn to everyday. The Madison chapter was formed in 1961 and currently retains over 150 members.