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Sassy Cow Creamery: Tour of America’s Dairyland Madison Capital Criterium on July 1 featuring Sassy Cow Creamery celebrity ice cream eating contest and kids races 6/28/2012 CONTACT: Christine Lindner, Flavorful Insight, 920.296.9772 clindner@flavorfulinsight.com Watch professional & amateur cyclists compete at Madison Capital Criterium and enjoy Sassy Cow Ice Cream Where: Start/finish line on Main St. by Martin Luther King Blvd., Madison, WI (Downtown Madison) When: Sunday, July 1, 10:30 a.m. to 8 p.m. - All Day Sassy Cow 10-Scoop Celebrity Ice Cream Eating Contest at 2 p.m. near start/finish line at Sassy Cow Ice Cream stand on Main St. near start/finish line by Martin Luther King Blvd – Madison media personalities battle out for bragging rights in first-ever Sassy Cow Creamery Celebrity Ice Cream Eating Contest. Kids Races 5:50 to 6:30 p.m. at the start/finish line. 50 kids participating. What: The Tour of America’s Dairyland (ToAD) now the largest competitive cycling event in the U.S., will travel throughout 11 Wisconsin communities, June 21-July 1, and include two road races and nine criteriums, four of which will be on the USA Cycling National Criterium Calendar. The cycling event features international professional and amateur cyclists. In addition to the day of cycling, highlights include: Sassy Cow 10-Scoop Celebrity Ice Cream Eating Contest at 2 p.m. near start/finish line at Sassy Cow Ice Cream stand on Main St. near start/finish line by Martin Luther King Blvd. Madison media personalities battle out for bragging rights in first-ever Sassy Cow Creamery Celebrity Ice Cream Eating Contest. Kids Races 5:50 to 6:30 p.m. at the start/finish line. 50 kids participating. While watching cyclist compete, attendees can savor locally produced Sassy Cow Creamery premium farmstead ice cream. Additionally, Sassy Cow ice cream and dairy products are available in select Madison area grocery, natural foods stores and the Farmstead Creamery, located just 7 miles north of Sun Prairie. Learn how within hours farm fresh milk from the Baerwolf family’s two dairy herds is hand-crafted with care into premium ice cream, organic and traditional bottled milk and other delicious dairy products at the Farmstead Creamery, making truly a fresh, local quality product. For more information on Sassy Cow Creamery, contact Kara at 608.445.2010, kara@sassycowcreamery.com or visit http://www.sassycowcreamery.com For the complete schedule of events for the ToAD series, visit http://www.TourOfAmericasDairyland.com. Available for interviews: Kara Kasten-Olson…………………………..Cheesemaker, sales & marketing manager, Sassy Cow Creamery Lisa Downey………………………………………………………………………….. ToAD Marketing & PR Director About Sassy Cow Creamery: A state-of-the-art farmstead creamery, was started in 2008 by its owners/operators, brothers James and Robert Baerwolf and their families—the third generation to farm the land since 1946. In addition to premium ice cream, the creamery produces organic and traditional bottled milk, heavy cream, half-and-half, milkshakes and ice cream cakes made from farm-fresh milk produced by the family’s two dairy herds. Sassy Cow Creamery offers consumers local choices, including whole milk, 2 percent milk, fat-free traditional milk and organic milk. About Tour of America's Dairyland: In 2011, Tour of America's Dairyland awarded over $130,000 in cash and primes to racers of multiple categories. The Wisconsin Milk Marketing Board has been the presenting sponsor of the Tour of America's Dairyland since the pro-am cycling event's beginning in 2009. Over 9,000 cartons of chocolate milk were chugged by ToAD racers as a recovery drink in 2011. |
