Trefoil Group: Promotes Dillon to business development account executive
MILWAUKEE (June 18, 2012) – Trefoil Group (formerly Scheibel Halaska), a strategic marketing communications firm, announced today the promotion of Lindsey Dillon to business development account executive.
Previously a new business coordinator, Dillon will take a more direct role in the sales and marketing of Trefoil Group’s services. She will continue to work with the business development team, but will also help the marketing team expand the agency’s reach into key markets, geographies and the local business community.
“Since joining the agency last April, Lindsey has made a significant contribution to our business development efforts,” said John Scheibel, CEO of Trefoil Group. “She will continue to assume more responsibility for the business development process here at Trefoil Group and help us build new relationships with companies that we can help succeed.”
Dillon previously worked at a full-service marketing firm where she developed strengths in strategic planning and project management. She has experience with numerous business-to-business clients, primarily in the manufacturing and professional services industries, and provides expertise in content development, sales process management, social media and online direct marketing.
Dillon holds a Bachelor of Business Administration degree in Marketing and Management from the University of Wisconsin School of Business. She interned in Barcelona, Spain, and has worked with several Milwaukee businesses as a freelance strategic consultant.
In a complex business environment, Trefoil Group provides strategic marketing communications services that help people see clearly. Services include communications strategy; branding and positioning; websites and digital marketing; advertising and direct marketing; public relations and social media; recruitment and internal communications; and more. Trefoil Group is the Wisconsin partner of IPREX, a global communication enterprise owned by an alliance of 74 partner firms with 115 offices and 1,500 professionals in 33 countries. For more information about Trefoil Group, go to http://www.trefoilgroup.com.