7Summits: Recognized with two Gold Awards of Excellence during the 18th annual Communicator Awards
Contact: Colin Hutt, Primum
Milwaukee (May 22, 2012) – Social business agency, 7Summits, has been recognized by the International Academy of the Visual Arts with 2012 Communicator Awards for excellence in web marketing and communication. The most competitive awards program honoring the creative excellence for communications professionals, the Communicator Awards receives thousands of entries from across the U.S. and around the world. During the 18th annual awards, 7Summits was honored with two Gold Awards of Excellence for its efforts around the FUEL Marketing Mini-site for Milwaukee Electric Tool and the Panoptix Connected Community for Johnson Controls. The Gold Award of Excellence represents the highest honor and is given to those entries whose ability to communicate positions them as the best in the field.
Milwaukee Electric Tool is an industry leader that prides itself on hard-working innovation. Their new line of FUEL power tools is engineered with a radical combination of performance and design. With this in mind, 7Summits responded with an equally powerful online showcase. The custom blend of highly optimized content for search and social media transformed this product launch into a conversation shared by a community of professional users. Giving the customers access to the latest buzz and social content, 7Summits amplified Milwaukee Electric Tool’s voice and gave everyone a chance to be a part of the brand. The FUEL story lives at http://www.MilwaukeeTool.com/FUEL.
Panoptix is a combination of software and services that helps customers see and manage their global building efficiency in a revolutionary new way. Johnson Controls envisioned a website where customers could interact with the brand like never before. 7Summits was selected to integrate Jive 5 Social Business Software with product and marketing content to create a single experience where technology seems transparent. The result is a powerful fusion of brand story, community, support and tailored customer dashboards. Meet Panoptix at Panoptix.JohnsonControls.com .
7Summits, http://www.7SummitsAgency.com, is a Social Business Agency founded in 2009 to help clients engage customers, partners and employees to grow their business. 7Summits’ solutions deliver results by improving both social relevancy and community enablement. The firm refers to this approach as Applied Social Media, and has helped many Fortune 500 brands to become more socially connected organizations. 7Summits offers deep expertise in social business strategy, community experience design, platform development, and community activation.
About the Communicator Awards
The Communicator Awards is the leading international awards program honoring creative excellence for communication professionals. Founded by communication professionals over a decade ago, The Communicator Awards is an annual competition honoring the best in advertising, corporate communications, public relations and identity work for print, video, interactive and audio. This year’s Communicator Awards received thousands of entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world. Please visit http://www.communicatorawards.com for more information.
The Communicator Awards is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, advertising, and marketing firms. Please visit http://www.iavisarts.org for a full member list and more information.