REACH3: Expands hospital marketing support team with addition of Candace Beckman

Strong demand for its healthcare CRM technology solutions and services prompts company’s growth

VERONA, Wis., Nov. 18, 2010 – REACH3 – healthcare CRM’s market leader, enabling robust provider and payer marketing initiatives through secure, web-based technology – today announced the addition of Candace Beckman to its hospital marketing support team. The company’s rapid growth and strong demand for its customer relationship management (CRM) software and services has been the driving force behind recent workforce expansion, including Beckman.

Beckman, who has 14 years of experience in healthcare marketing and CRM, joins REACH3 as account principal where she is responsible for creating strategic CRM marketing solutions to achieve key business objectives for a variety of hospitals and health systems, including HealthAlliance of the Hudson Valley.

“I am pleased to welcome Candace to our team,” said Jim Schleck, REACH3’s executive director. “She brings a wealth of industry experience and an intimate understanding of the business and needs of hospitals and health systems that will help our clients boost revenue opportunities and build lasting relationships with patients and physicians.”

Prior to REACH3, Beckman was director of marketing and development at Beaver Dam Community Hospitals where she was responsible for the oversight of market analysis, marketing and media strategies, and fundraising activities. Prior to that, she was director of marketing and foundation director at Columbus Community Hospital. She has also served as senior account manager at CPM Marketing Group; general manager and marketing consultant at Odney Advertising Agency; and media buyer at Creative Services Unlimited. Beckman holds a bachelor of business administration from the University of North Dakota.

“I am excited to be part of REACH3 and look forward to helping create marketing and awareness campaigns that enable our hospital clients to better connect with consumers and physicians,” Beckman said. “REACH3’s strategic vision and talented employees form a powerful combination and I am eager to work with them to further strengthen our position as the healthcare CRM leader.”

About REACH3

Headquartered in Verona, Wis., REACH3 is healthcare CRM’s market leader, enabling robust and strategic marketing initiatives through secure, web-based technology. Its CRM solutions – CRM Launch, CRM Custom and Physician Referral Builder – have revolutionized and simplified the way hospitals, physician group practices and payers communicate with their healthcare stakeholders. REACH3 provides cost-effective and impactful software and services to hundreds of large and small healthcare organizations across the U.S. For more information, visit http://www.REACH3.com.

REACH3 is a wholly owned subsidiary of Third Wave Research, Ltd.