maurices: Two local bands enter nationwide contest

Community Can Show Support by Voting Online

Duluth, Minn. (October 26, 2010) – Two local bands are hoping to make it big in a nationwide contest. Ida Jo and the Show and The Big Payback both of Madison have entered maurices “Small Town Sound” band search. maurices is the leading small town specialty store and fashion authority, and it created this contest in partnership with PlayNetwork and Sonicbids to discover the next famous female-fronted band.

More than 500 bands are vying for their big break. “We’re blown away by the number of submissions received for “Small Town Sound,” said maurices District Manager Anne Chapman. “This is an exciting contest that inspires women to take a chance on their dreams. The enthusiasm from artists has been fantastic, and now we want fans to vote and support their hometown favorites.”

Now through November 15, people can visit http://www.maurices.com to check out the profiles and audio tracks for Ida Jo and the Show who plays pop music, and The Big Payback who plays rock music, along with the rest of the contestants. Fans have the power to narrow the field to the top 50 musical ensembles.A group of panelists, including The Bangles, Chrissie Hynde, and indie rock group Sick of Sarah, will trim the field to 10 finalists. Bands will then have two weeks to create an original song based on the “Small Town Sound” theme. On December 1, online voting will reopen and people will vote a final time on the best original song to determine the grand prize winner and the two runners up.

The grand prize-winning band will perform live at their local maurices and receive a trip to Los Angeles to shoot a music video and record their winning song at the PlayNetwork production studio. They’ll also receive gifts from maurices and Daisy Rock Guitars as well as the opportunity to perform at a major national music festival in the spring of 2011 with The Bangles and Sick of Sarah.

People who vote will receive a maurices coupon and will be entered into a drawing for a chance to win one of 13 maurices shopping sprees valued between $100 and $1,000. Winners will be drawn and notified on January 5, 2011.

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About maurices

Established in 1931, maurices is wholly owned by dressbarn inc. (NASDAQ: DBRN). maurices is the leading small town specialty store and authority for the savvy, fashion-conscious girl with a twenty-something attitude. Today, maurices operates over 750 stores in 44 states. maurices stands for fashion, quality, value and customer service. Offering sizes 1-24, our styles are inspired by the girl in everyone, in every size. For store information and to shop online visit maurices.com

About PlayNetwork

PlayNetwork, Inc. specializes in the creation and distribution of entertainment media that connects the voice of the brand to the consumer across all touch points – in-store, online and on-device. Founded in 1996, PlayNetwork is the industry’s leading integrated media provider for branded music, messaging, video, entertainment promotions and event media, systems integration services, retail advertising networks, and commercial XM Satellite Radio subscriptions. The company creates high-impact media experiences that drive consumer behavior and affinity, in-store and beyond. Working with many of today’s hottest brands in retail, hospitality, health and fitness, banking, and other business environments, PlayNetwork leads the way in creating media experiences that influence and inspire, making your brand relevant and engaging for the consumer. More information is available at http://www.playnetwork.com or http://www.xm4biz.com.

About Sonicbids

Sonicbids is the website the helps bands get gigs and promoters book the right bands. Our community includes more than 275,000 bands and 21,000 promoters and licensors from all around the world. With festivals, clubs, colleges, music licensing and much more, Sonicbids offers a diverse range of gigs for every kind of musician. In fact, last year alone, more than 71,000 gigs were booked on the site. The company was founded in 2001 by Panos Panay and continues to focus on its core mission of empowering the artistic middle class. Get a gig or book a band at http://www.sonicbids.com.

Media Contacts

Jamie Hector

GolinHarris on behalf of maurices

jhector@golinharris.com

212-373-6018

Victoria Yarnish

Bender/Helper Impact on behalf of PlayNetwork

victoria_yarnish@bhimpact.com

310-694-3132

Nikki Festa

Sonicbids

press@sonicbids.com

617-502-1349