Iams: Milwaukee and Madison among national test markets for new Iams Premium Protection Supplements to help maintain pet health

Contact:

Brian Knox

(414) 276-6237

MADISON, Wis. – Iams has launched a new line of nutritional supplements under the Iams Premium Protection line to help provide dogs and cats with a concentrated level of key nutrients. The supplements are being made available through select Target stores in Madison and Milwaukee, Wis., and in other select cities around the country. The nutritional supplements were previously only available through veterinarians.

According to Iams, the concentrated nutrients in Iams Premium Protection Supplements can provide an extra layer of support for pets. The supplements promote overall wellness by helping address life-stage, lifestyle and breed-specific concerns related to size, weight, age and/or activity level. The three different supplements come in flavors such as chicken, beef, liver and tuna and include:

* Iams Premium Protection CoseviteTM Multi-Vitamin

* Iams Premium Protection Cosequin® Joint Health Supplements

* Iams Premium Protection Dermaquin® Skin & Coat Supplements

More information on Iams Premium Protection Supplements and specific Target locations where they are available in Wisconsin can be found at http://www.Iams.com/supplements.