Ford: Delivers the future of safety now with new innovations rolling into Madison

Contact: Mark Graul

920-217-3524

WHO:

Ford safety technology marketing representatives will be on hand in the East Towne Mall parking lot to conduct demonstrations of Ford’s suite of safety technologies and innovations. The Wisconsin Safety Council, the Wisconsin Troopers Association, the Wisconsin Professional Police Association and the Wisconsin Sheriffs and Deputy Sheriffs Association will also be participating in the demonstrations.

WHAT:

Ford is coming to Madison to demonstrate the future of auto safety, which Ford is pioneering in affordable vehicles today. Members of the media are invited to get a firsthand look at how Ford is using smart sensors, including radar, camera and wireless technologies, to develop new crash avoidance and driver assist systems that detect and help drivers recognize and respond to collision risks more quickly.

Featured safety technologies include MyKey™; SYNC®: Traffic, Directions & Information; BLIS® (Blind Spot Information System); Active Park Assist; Integrated Blind Spot Mirrors; and Cross Traffic Alert.

The event offers media and participants a sneak peek at the next-generation, yet-to-be-revealed Ford Explorer, which goes into production later in 2010, and includes the world’s first inflatable seat belts for rear passengers and a next-generation radar-enabled collision warning system.

WHEN:

Friday, May 14 12:00PM-3:00PM

WHERE:

East Towne Mall Parking Lot

89 East Towne Mall

Madison WI