• WisBusiness

Exact Sciences runs its first TV ads, launching national campaign

5/3/2016

Exact Sciences says it’s seen success with its first TV ads and is launching a national campaign.

The Madison company, which makes the early colon cancer detector Cologuard, ran a 9-week TV test in six markets: Atlanta, Baltimore, Milwaukee, Madison, Sacramento and Tampa Bay.

And compared to five similar control markets, Exact Sci...

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