Trek Bicycle: Continues to lead charge on free cyclocross broadcasting, stream provided by Segafredo Zanetti Coffee

Contact: Eric Bjorling
920.478.2191 x12526
Eric_Bjorling@trekbikes.com

Waterloo, Wisconsin – Trek Bicycle has reached an agreement to broadcast the inaugural Telenet UCI Cyclo-cross World Cup Waterloo on the brand’s website, trekbikes.com. Access to the livestream of the race will be provided for free courtesy of Segafredo Zanetti Coffee. The event, scheduled for September 24, continues the brand’s commitment to providing greater and easier access to world-class racing. In accordance with this commitment and as in previous races, Trek will be providing this stream for free to viewers throughout the United States. The broadcast is currently scheduled to begin at 13:30 US Central on Sunday, September 24—a half hour before the Elite Women’s race begins at 14:00 US Central. The Elite Men’s race is currently scheduled for 15:30 US Central.

“We’re working hard to reduce the distance between cycling fans and their passion and knowing what we have in store for America’s newest World Cup, we knew we had to work to bring this to as many people as possible,” said Trek Events Manager Jon Vick. “This is not the race you want to miss.”

The race broadcast will include live commentary by broadcast veteran Steve Schlanger. “I can’t wait to see Waterloo for the World Cup. As a lifelong Midwesterner, it’s terrific to see the sport at its highest level come to my part of the world. The crowds, atmosphere, and entire scene in Wisconsin should make it a truly compelling spectacle. I expect fantastic competition and one of the biggest bike parties on the North American cycling calendar.”

Outside of the United States, Telenet UCI Cyclo-cross World Cup Waterloo will be shown on channels that normally carry World Cup cyclocross broadcasts.

Media accreditation
Media accreditation for the Trek CX Cup and Telenet UCI Cyclo-cross World Cup Waterloo is open now. Media interested in securing access must submit requests before September 14, 2017. The media schedule for the event is as follows:

Media schedule (Subject to change)
July 14, 2017: Accreditation opens
September 14, 2017: Accreditation closes
September 19, 2017: Media Center opens, credentials available for pickup
September 21, 2017: Media Day
September 22-24, 2017: Trek CX Cup
September 24, 2017: Telenet UCI Cyclo-cross World Cup Waterloo

Media Day September 21, 2017
10:00: Trek Bicycle Headquarters and Factory Tour (French and Dutch fluent guides available upon request)
11:30: Media Center opens (Factory Tour will end here)
12:00: Media and athlete lunch in the atrium
12:30: Press Conference
13:30: World Cup Course walk-through with course designers
14:30: Course ride-through for interested media (Trek cyclocross bikes available upon request)
18:30: Reception at Mansion Hill Inn

About the Segafredo Zanetti brand: Segafredo Zanetti is a leading international coffee brand of the Massimo Zanetti Beverage Group, a world leader in the production, processing and marketing of roasted coffee and other products, distributed in over 110 countries. The group manages various activities, from procurement to consumption, operating 18 facilities across Europe, Asia, and the Americas, and through a global network of about 400 coffee shops in 50 countries. MZBG completes the range of its products through the sale of coffee makers and complementary products, such as tea, cocoa, chocolate and top quality spices. Segafredo Zanetti brand is available in the USA at home and away from home in restaurants, offices, cafés and hospitality sectors. For more information, visit: www.segafredousa.com, www.mzb-group.com, and www.mzb-usa.com.

Trek Bicycle: Trek Bicycle is a global leader in the design and manufacture of bicycles and related products. Trek believes the bicycle can be a simple solution to many of the world’s most complex problems, and is committed to breaking down the barriers that prevent people from using bicycles more often for transportation, recreation, and inspiration.