Contact: Lauren Murray | 414-247-2173
Lauren.Murray@bvk.com
Verlo Mattress, the Milwaukee-based sleep products company, announced today the launch of SmartWake™, the first consumer product of its kind to use clinically proven monitoring technology. The new smart alarm clock monitors the user’s heart rate, breathing and movement to identify sleep phases and uses industry-leading technology and unrivaled accuracy to calculate the best time possible for starting the day, making it the world’s smartest alarm clock.
This is the first sleep technology product available within Verlo’s suite of personalized sleep solutions, which includes mattresses, pillows and now the latest in sleep monitoring. It was developed in partnership with EarlySense, an innovative company specializing in accurate patient monitoring systems. The patented technology of EarlySense is used in hospitals and health care systems. SmartWake is the first consumer-grade product created by EarlySense.
“At Verlo, we know a person’s sleep needs are unique. Our goal is to give each customer the knowledge and tools to achieve their best night’s sleep,” said Kathy Thornton-Bias, president and COO of Verlo Mattress. “We created SmartWake with leading technology to help users maximize their sleep and start every morning feeling their best.”
Waking up during the right sleep phase can mean the difference between waking up feeling rested and refreshed or waking up feeling groggy. The SmartWake alarm wakes users during a light sleep phase, the optimal time for waking, within a selected time range (ex: 6-6:30 a.m.). This allows users to use their sleep cycles to their advantage and wake up at the best time so it’s easier to start their day.
The SmartWake sensor is a small disc-like device that is placed underneath the mattress. The data collected by the sensor is communicated via Bluetooth to the dedicated SmartWake App on the user’s synced smartphone, where the user sets the alarm.
In addition to the alarm function, SmartWake helps consumers to monitor and understand their sleep patterns so they can improve their sleep habits. It generates a personalized sleep report that includes heart rate, respiration rate, sleep duration, time to fall asleep, movement, sleep phases, time awake and time in bed. It also provides daily sleep tips based on the automatic detection of sleep patterns, and a personalized sleep score to help users improve sleep quality.
SmartWake will be available for purchase for $199 at Verlo stores by mid-November, just in time for the holiday shopping season.
About Verlo Mattress
Verlo is passionate about helping people to find the right sleep products – at the best prices – because so much depends on a good night’s rest. Verlo mattresses are built on-site, sold at consumer-direct prices and serviced locally with a Lifetime Comfort Guarantee. Founded in 1958, Verlo has locations nationwide, and a strong footprint in its home state Wisconsin. Acquired by Marcus Investments LLC in 2012, Verlo is headquartered in Milwaukee. For more information, visit www.verlo.com.
