Waukesha, Wisconsin, August 10, 2016 – Hamacher Resource Group, Inc.’s (HRG) client, NovaGenesis, LLC, recently launched their Recovery Skin Relief™ portfolio, the culmination of a working relationship with HRG that started a year ago with a Collaborative Strategy Session. Based on what was learned and discussed during the Session, HRG created and provided a roadmap to NovaGenesis to help them navigate the new product introductions of their three skin creams: Radiation Ultimate Soothing Cream, Diabetes Intense Hydrating Cream, and Eczema Extreme Moisturizing Cream. HRG provided strategic and creative direction and execution that resulted in a series of deliverables including new product names, advertisements, and point-of-purchase materials.
Martin Newman, COO of NovaGenesis, said, “We were confident our creams met a consumer need and should be in retail pharmacy, but weren’t sure we had considered all the necessary steps in our go-to-market strategy. We approached the National Community Pharmacists Association (NCPA) for assistance, and they recommended Hamacher Resource Group.”
Newman continued, “Hamacher opened our eyes to the steps necessary for a successful product line introduction. We relied on them heavily to reinvent our launch plan and develop product and support materials to help us educate and promote Recovery Skin Relief to all supply chain stakeholders.”
Marjorie Newman, CEO of NovaGenesis, stated, “When we contacted Hamacher, we soon discovered that we had a team of knowledgeable strategic advisors to collaborate with regarding business strategies. Their experience and expertise in the industry has provided us with impactful messaging, engaging marketing collateral, and packaging that will stand out at shelf.”
Dave Wendland, vice president, strategic relations and member of the owners group, commented, “It’s been a great collaboration with NovaGenesis. We followed the new product launch path of our Concept through Commercialization methodology, and the formal process made it easy to ensure we covered all the bases, in the order necessary. We’re proud of our contributions to bringing these products to market, and, most importantly, value the relationship we’ve built with Marty and Marjorie.”
Jen Johnston, senior marketing services account manager, said, “It was a great, cross-department effort from our team to provide so many elements pivotal to the launch, including competitive positioning, retail pricing strategies, buyer presentation, and promotional pieces. It’s always ideal to work with clients from strategy development through tactical execution. Now, seeing the products on the market is very rewarding.”
About Hamacher Resource Group
Hamacher Resource Group is the leading partner in category management, business strategy, and marketing services focused on consumer healthcare at retail. Product manufacturers, healthcare distributors, retailers, technology partners, and other organizations rely on HRG for strategic insights and creative solutions to improve the shopping experience. Founded in 1980, HRG is a WBENC-Certified Women’s Business Enterprise headquartered in Greater Milwaukee. Visit hamacher.com for more information.
