UW-Madison: Twitter account graduates with top honors

CONTACT: Nate Moll, nate.moll@wisc.edu, 608-262-9406, Twitter @UWMadison

MADISON – UW-Madison tops the list as the best Twitter account in U.S. higher education.

That might sound like a #throwbackthursday reference, but Engagement Labs has once again named @UWMadison as 2016’s top U.S. educational institution when it comes to communicating in 140 characters or less.

“Across the board, UW-Madison scored some of the highest marks when compared to other universities,” says Jessica Dell’Aquila, marketing director for Toronto-based Engagement Labs. “From the numbers on our end, it’s apparent that UW has a great Twitter community.”

Engagement Labs computes its rankings based on 200 metrics that focus on engagement, impact and responsiveness. “On Twitter, UW-Madison ranks first for overall score and boasts the highest number of retweets and favorites per 1,000 fans,” according to the Engagement Labs website.

Following UW-Madison in the top five are Texas A&M, Baylor University, Indiana University and the University of Utah.

Read more at http://news.wisc.edu/uw-madison-twitter-account-graduates-with-top-honors/