Contact:
Amy Rohn
arohn@lsb.com
608-251-7070
McCann Exec Lindsay Ferris Joins Lindsay, Stone & Briggs Management Team
January 15, 2015 (Madison, WI) – Marketing strategist Lindsay Ferris, who has led the General Mills account for the past six years at McCann, has joined Lindsay, Stone & Briggs as Senior Vice President, Chief Marketing Strategist. She’ll serve the firm’s largest clients and be a key member of the LSB management team.
Ferris has been with McCann since 2008, most recently serving as SVP, Group Account Director. Other brands for which she’s had strategic responsibilities over her career include Coca Cola, Unilever, Burger King, Toro, Wells Fargo, Northwest Airlines and the Partnership for a Drug Free America.
“Lindsay brings a great mix of strategic planning and integrated marketing skills to LSB. She’s successfully revitalized many brands and launched many new products across several categories. Her experience and know-how will benefit all of our clients,” noted Rick Stone, EVP, Director of Brand Strategy at LSB. “We’re especially excited about her collaborative leadership style which is one of LSB’s hallmarks.”
“I was drawn to LSB because of its specialty in all that it takes to launch and revitalize brands as well as the firm’s capability to deliver paid, owned and earned solutions and its reputation as a thought leader,” explained Ferris. “And how can I not join an agency where my first name is already on the front door?”
Ferris is an alumna of the University of Wisconsin-Madison and previously worked in the UW office of news and public affairs.
