Electronic Theatre Controls: Middleton-based ETC announces new vice president of Finance

Middleton-based ETC announces new vice president of Finance

Middleton, WI (18 December 2014) – ETC (Electronic Theatre Controls), an international lighting and rigging manufacturer headquartered out of Middleton, has named the new vice president of its Finance department: Jeffrey Welch. In this role, Welch will manage the financial strategy of the global company.

Welch holds a bachelor of business administration from the University of Wisconsin-Madison and a master of business administration from DePaul University in Chicago, and passed the CPA exam in 1998. He began his career at the First National Bank of Chicago, in their Corporate Banking Group working with multinational companies. From there, he moved to what is now US Bank in Madison, where he served as vice president, managing their Commercial Banking team.

Welch joined Bank One Madison – which later became JPMorganChase – in 1998, as regional president of their Madison market. With JPMorganChase, he was in charge of acquiring new clients and transitioning into new market segments. Welch went on to work at AnchorBank as the Madison market president. He was instrumental in establishing AnchorBank’s commercial banking presence in the Madison market, and spearheading a rebranding campaign for the company.

At ETC, Welch will oversee a team of employees who are responsible for financial-statement preparation and analysis, budgeting, treasury management, audits, tax returns and banking relationships. “We’re thrilled to have Jeff at ETC,” says ETC President Dick Titus. “As a banker, he worked with our company for 20 years, so he is very familiar with our business and already has strong relationships with many of our employees, allowing for a smooth transition into the role of vice president. And the three decades of experience in banking and finance that he has will benefit ETC as we continue growing our company and expanding into new global markets.”