Boelter + Lincoln: Boelter + Lincoln/Lakefront Brewery win gold in AAF regional ADDY awards, advance to nationals
5/10/2012

MEDIA CONTACT:
Andy Larsen, Boelter + Lincoln PR
Phone: 414/271-0101 Ext. 119
Cell: 414/840-0891
E-mail: alarsen@boelterlincoln.com

MINNEAPOLIS – Boelter + Lincoln’s work for Lakefront Brewery won two Gold Awards in the American Advertising Federation’s regional ADDY Awards competition in Minneapolis and will now move on to the national ADDY competition held in Austin, Texas on June 5th.

Boelter + Lincoln (B+L) won in the consumer promotion and consumer print ad categories for a label design and print ad on behalf of Lakefront’s My Turn series of seasonal brews. The agency also earned recognition for clients Pentair and Wisconsin Education Association Council (WEAC), winning Silver Awards in the categories of interactive media and TV campaign, respectively.

The ADDY Awards are the largest creative competition in the country with over 40,000 local entries competing in 200 markets coast to coast with local, regional and national levels. Gold Award winners in each competition automatically move on to the next level. In February, B+L dominated the regional Madison ADDY awards, taking home ten Gold Awards, as well as the Best in Show, Judge’s Choice, and Mosaic awards. Only 1,500 entries advance into the final national round and Boelter + Lincoln have 4 entries.

Boelter + Lincoln is a full-service marketing communications firm with 35 years of award-winning experience. For more information on Boelter + Lincoln, please visit http://www.boelterlincoln.com/.

Category/Award Client/Description
Sales Promotion (GOLD) Lakefront Brewery/My Turn: Dan Iabel

Consumer Print (GOLD) Lakefront Brewery/My Turn: Dan ad

Interactive Media (SILVER) Pentair/Augmented Reality App

Television (SILVER) Wisconsin Education Association Council/”Moving Education Forward” campaign

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