ASA Midwest Tour: Heads to 48th largest trade show in the U.S.

PERFORMANCE RACING INDUSTRY (PRI) SHOW STARTS THIS THURSDAY, DEC. 9TH

December 8, 2010 – The 23rd Annual, Performance Racing Industry (PRI) Trade Show, starts this Thursday, December 9th through Sunday, December 11th. Vice President, Steve Einhaus, will be representing the American Speed Association® Kwik Trip Midwest Tour presented by ECHO Outdoor Power Equipment and grandstay.net this year at the Orlando, FL based event.

The PRI Show includes 38,000 buyers from over 67 countries and over 3000 exhibition booths. This is the time of year that the ASAMT begins working with its contingency partners for the 2011 season.

While attending the show, Einhaus will be meeting with ASAMT contingency sponsor companies to continue to plan partnership strategies and help these sponsors increase business in the ASAMT for even greater success in 2011.

“In addition to meeting with all of our contingency partners, I will also be meeting with Ford Racing and GM Racing to discuss the promotional aspect of their products, and how we can help their involvement in the ASAMT now and in the future,” Einhaus added.

The majority of the ASAMT contingency partners have already resigned for 2011, so Einhaus will take the time to sit down with them and discuss how the partnership can continually improve. These are the very companies that provide well over $25,000 in support of the racing teams at each of the banquets.

“We have one of the strongest programs in racing, and that can be attributed to our competitors and the competition level we produce. Companies WANT to be a part of our program, because the best of the best are running their products,” said Einhaus.

In addition to the many meetings, the PRI Show is also a great time to catch up with sponsors, race teams, and suppliers. With over 1000+ companies displaying the latest advances in racing products and engineering, the ASAMT will also be able to gain new ideas and strategies for future events and even great success in 2011.

For more information on the Performance Racing Industry and the PRI Show, log on to http://www.performanceracing.com.

To learn more about the American Speed Association® Kwik Trip Midwest Tour presented by ECHO Outdoor Power Equipment and GrandStay Residential Suites Hotels and Crossings by GrandStay Inn & Suites, log on to http://www.asamidwesttour.com or call the ASA Midwest Tour office at (630) 212-6022 or e-mail Tim Olson at tim@asamidwesttour.com or Steve Einhaus at steve@asamidwesttour.com.

If you would like to learn more about the ASAMT series sponsors, please visit their websites: Kwik Trip, Inc. (http://www.kwiktrip.com), ECHO Outdoor Power Equipment (http://www.echo-usa.com), and GrandStay Residential Suites Hotels and Crossings by GrandStay Inn & Suites (http://www.grandstay.net).

To learn more about the Midwest Sportsman Tour log on to http://www.asamidwestsportsman.com.

To learn more about the ASA Midwest Truck Tour log on to http://www.asamidwesttrucks.com.

To learn more about the Daytona Beach, Florida-based Racing Speed Associates or the American Speed Association® Racing Member Track program, call (386) 258-2221 or send an e-mail to info@asa-racing.com. For news and information from racetracks and regional tours involved in the American Speed Association®, visit http://www.asaracing.com.