Accelerate Madison: Features CEOs from organizations thriving in a down economy

CONTACT: Keith Hoffman

Terso Solutions, Inc.

608.298.4113

keith.hoffman@tersosolutions.com

MEDIA ADVISORY

In an era defined by job losses and bad economic news, two local CEOs will tell the story of how they nurtured innovation within their companies to thrive during one of the most turbulent business climates in history.

Learn how two local organizations, Promega Corporation and CDW, leveraged the talents of their own employees to innovate inside company walls and turn their ideas into new, stand-alone businesses.

Join Paul Shain of SINGLEWIRE SOFTWARE, spun out of CDW in 2009, and Joe Pleshek of TERSO SOLUTIONS, a wholly-owned subsidiary of Promega launched in 2005.

WHO

Paul Shain, CEO, Singlewire Software

Joe Pleshek, President and CEO, Terso Solutions, Inc.

WHAT

Networking and Program featuring two local CEOs that will tell the story of how they nurtured innovation within their companies to thrive during one of the most turbulent business climates in history.

WHERE

Promega Biotechnology Center, Auditorium

5445 East Cheryl Parkway, Fitchburg, WI 53711

WHEN

Thursday, November 4, 2010

5:00-6:30 p.m. – Networking Reception, hosted by Accelerate Madison

6:30-8:00 p.m. – Program, hosted by Accelerate Madison

About Terso Solutions, Inc.

Terso’s automated inventory management solution integrates RFID enabled Intelligent Enclosures with Data Management and 24/7 Support Services to effectively monitor product inventory any time of the day or night. This enables hospitals, manufacturers and distributors, and laboratories to gain control of high value inventory. Headquartered in Madison, WI, Terso Solutions is a wholly-owned subsidiary of the Promega Corporation. Additional information is available at http://www.tersosolutions.com.