U.S. Cellular: Appoints Laurie Poellinger director of sales for Wisconsin

MILWAUKEE – U.S. Cellular has announced the appointment of Laurie Poellinger as director of sales for Wisconsin. Based in Waukesha, Poellinger plans and directs all retail sales, direct sales and agent relations activities in Wisconsin. She also develops strategies and implements programs that continually improve the customer experience.

“We believe that success starts with great leadership, and Laurie is a leader with a passion for customer service that is essential to this role,” said Kathy Hust, vice president of sales for the Mid-Central region. “Through her years here, Laurie has proven that she can teach and develop associates to provide a great experience our customers deserve.”

Poellinger, who has been with U.S. Cellular since 1990, most recently was an agent area sales manager in Wisconsin responsible for 128 agent locations throughout the state.

Poellinger succeeds Chris Rathsack, who now is U.S. Cellular’s director of sales in Chicago, which is home to the wireless provider’s corporate headquarters.

Poellinger, a native of Wisconsin, received a bachelor of science degree in education from the University of Wisconsin-Whitewater. She currently lives in New Berlin.

About U.S. Cellular

The 9,000 associates of U.S. Cellular believe a wireless phone enhances people’s lives and a wireless company should be in the business of bringing people together. U.S. Cellular has a wide range of monthly plans, including those with unlimited nationwide calling, unlimited free incoming calls and options to prepay. The company has a growing catalog of phones like the BlackBerry® Bold and Android-powered Samsung Acclaim and HTC Desire smartphones, which offer e-mail and Web access. Those features are delivered 10 times faster over U.S. Cellular’s 3G Mobile Broadband network. U.S. Cellular believes in the power of the community and has made a commitment to invest more than $4.5 million in teachers and schools during 2009 and 2010. Based in Chicago, the company serves 6.2 million customers across the country. To learn more about the company, visit one of its retail stores or uscellular.com . You can also check out U.S. Cellular on Facebook.

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For more information, contact:

Sue Pierman

Public Relations Counsel

Office: 414-319-5700

suepierman@zizzogroup.com

LaTrina Shepherd

Media Relations, U.S. Cellular

Office: 773-355-3364

latrina.shepherd@uscellular.com