UniMac: Launches new website

Contact: Randy Radtke

920.748.1769

Randy.radtke@alliancels.com

Site Features Updated Look, Expanded Capabilities

RIPON, Wis. – August 3, 2010 – UniMac, a leading manufacturer of heavy-duty industrial commercial laundry equipment, has just launched its new website. The site, http://www.unimac.com, was developed to provide new tools and resources for the company’s customers.

The new UniMac site is extremely intuitive and easy to navigate. It makes it simple for a non-laundry expert to research and make determinations about products and services. The site features different areas for specialty sectors such as hotels, firehouses, long-term care and athletic facilities. Each section includes information about why laundry is important to that industry and how UniMac solves each industry’s specific laundry issues.

“This website is the hub for our brand marketing,” said Kim Shady, UniMac sales manager for North America. “It is a critical part of a cohesive brand strategy and will allow our customers to quickly key in to the solutions for their on-premises laundry needs.”

Rich in detailed information about UniMac’s products, the site organizes equipment by benefit, followed by features that support that benefit. There are numerous tools available for users, including downloadable product specification sheets and advertising literature.

The distributor locator reinforces UniMac’s genuine partnership with its distributors. Unlike standard locator tools that simply identify the closest distributor based on zip code, this device showcases UniMac’s premium distribution network with distributor profile pages featuring personalized information, photography and immediate contact capabilities.

Architectural tools and BIM objects are also available on the site. UniMac, always the industry leader, was the first commercial laundry manufacturer to offer downloadable BIM versions of its machines to architects and engineers.

The website was developed in conjunction with a revitalized UniMac brand platform that aligns the brand’s leadership in the on-premises laundry market with its positioning as “Serious about Laundry.” UniMac understands laundry’s place in a business and is as serious about that as its customers are about their businesses. From a creative standpoint, the new platform includes brand standards which define the UniMac look.

A new advertising campaign, sales and support literature will all reflect the new imagery and messaging and are designed to drive traffic to the site.

About UniMac:

UniMac, an Alliance Laundry Systems brand, provides a full line of heavy-duty industrial equipment for the commercial laundry industry. As key players in the success of on-premises laundry facilities, UniMac commercial laundry equipment continuously achieves high levels of efficiency, quality and durability. Based in Ripon, Wis., Alliance Laundry Systems LLC is a leading global manufacturer of commercial laundry products and provider of services for laundromats, multi-housing laundries and on-premises laundries. Alliance offers a full line of washers and dryers with load capacities from 12 to 200 pounds. To learn more, visit http://www.unimac.com.